Privacy Policy

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Wisconsin Supplements, LLC, d/b/a/ Heartland Nutrients, values your privacy and appreciates the importance of your trust. We have set forth this Privacy Policy and Cookies Notice to explain how we (collectively, “Wisconsin Supplement,” “we,” “us,” or “our”) collect, protect, and use your information as part of our technology platforms. Our technology platforms include, without limitation, our company websites, web pages, sponsored social media platforms, mobile sites, and mobile apps.

Your use of this Website constitutes your acceptance of this Privacy Policy. Please review all of the terms of this Privacy Policy carefully. If you do not agree with the Privacy Policy, then you do not have the right to access, view, download or otherwise use this Website or purchase any product and, accordingly, you should not do so.

You may visit or browser this Website without providing identifiable information about yourself. However, please know that this may limit your ability to receive certain features, products, or services from Wisconsin Supplements, LLC.

Information We Collect

Information You May Provide:

We may collect personal information (“Personal Information”), which is information that can be used to identify you as an individual, such as your name, email, telephone number, home address, demographic information, or payment information, such as account or card number, when you make a purchase from our Website. The type of Personal Information that we may collect depends on your use of this Website. For example, if you register an account on this Website, enter a promotion, make a purchase, opt-in to receive emails or other offers and communications, we collect and store that information provided. We may ask you to provide other information, such as demographic information, or opinions or statements pertaining to Products offered on our Website.

Information We Collect Automatically:

Site Usage Information: Wisconsin Supplements and its third-party service providers, such as Google Analytics™, may also use a variety of technologies that passively or automatically collect information about how this Website is accessed and used (“Usage Information”). The information collected may include your browser type, device type, operating system, application version, the pages accessed by you, the time you accessed such pages, preceding page views, and your use of any features or applications on this Website. This statistical data helps us understand what is interesting and relevant to users of this Website, so we can best adapt our content for our users’ benefit.

Device Identifiers: Wisconsin Supplements also automatically collects an IP address or other unique identifier information (“Identifying Information”) from the computer, mobile device, technology or other device (collectively, a “Device”) you use to access this Website. Identifying Information is a number that is automatically assigned to your Device when you access a website or its servers, and our computers identify your Device by such Identifying Information. We may use the Identifying Information to, amongst other things, administer this Website, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, and gather broad demographic information for collected use.

Cookies and Other Technology:

Like many sites, our Site employs cookies, JavaScript tags and Web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of our Website, recognize you and your access privileges, and track your usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive for record keeping purposes.

We use both persistent cookies and third-party cookies. We use persistent cookies to make it easier for you to navigate our Site. The persistent cookie remains on your hard drive for an extended period of time. Third party cookies are only used for short-term tracking. Persistent and third party cookies also enable us to track and target the interests of our users to enhance the experience on our Site.

Most Internet browsers are initially set to accept cookies. You can remove the cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use our Website, but your ability to use some areas of our Website, such as a shopping cart, will be limited and may not function properly. You can opt-out of third-party cookies by visiting the Network Advertising Initiative opt-out page.

Information From Third Parties

We may receive information about you from third parties that include our Products or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third-party application or social media site through which you allow us to collect information about you, including Personal Information such as your name, email, telephone number, home address, demographic information, and/or payment information, such as account or card number.

Our Use and Sharing of Information

We use the information that we collect about you for a variety reasons, including the following:

  • Verifying your identity;
  • Fulfilling your product orders;
  • Responding to your questions;
  • Providing you with access to certain areas and features of this Website;
  • Communicating with you about your purchases and activities on this Website;
  • Offers regarding products and services we may provide to you directly or through third-party partners (unless you opt-out of such communications);
  • Improving the Website and our customers’ experience; and
  • Sending notices or information.

We may share your Personal Information with parent entities, subsidiaries and affiliates of Heartland Nutrients. Except as otherwise provided in this Privacy Policy, we will not share any of your Personal Information with third parties without your specific consent. We may share non-personal information, such as user statistics or demographics, as specifically set forth in this Privacy Policy.

We also contract with certain vendors to assist us in providing services to our customers. These vendors use the Personal Information that you submit to us in order to perform the following tasks:

  • Order processing at checkout;
  • Credit card authorization and identity verification;
  • Order shipping and handling;
  • Emailing newsletters and other promotional materials;
  • Improving our Website and related content and features;
  • Improving our customer experience;
  • Storing and “backing up” our customer records.

Finally, notwithstanding the foregoing, we may transfer and disclose information, including your Personal Information, Usage Information, and Identifying Information, including IP address, to third parties to comply with a legal obligation; at the request of governmental authorities; or otherwise to protect the rights, property, safety, or security of third parties, users of this Website, or the public.

Sending notices or information

We do not sell, trade, or otherwise transfer to outside parties your Personal Information unless we provide you with advance notice. This does not include website hosting partners and other third parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our website policies, or protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.

NOTICE: We may transfer and disclose information, including your Personal Information, Usage Information, and Identifying Information, including IP address, to third parties to comply with a legal obligation; at the request of governmental authorities; or otherwise to protect the rights, property, safety, or security of third parties, visitors to this Website, or the public.

Security and Your Information

Wisconsin Supplements maintains reasonable safeguards to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring information for processing. However, please note that no electronic data transmission or storage of information can be absolutely secure. We cannot ensure or warrant the security of any information to you transmit to us.

Consent to Processing of Information

This Website is governed by and operated in accordance with the laws of the State of California and the United States, and is intended for the enjoyment of residents of the United States. If you are located outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using this Website, or providing us with any information, you (a) acknowledge that this Website is subject to the laws of the State of California and the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories, in which the privacy laws may not be as comprehensive or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

Changes and Updates to This Policy

We may change information on this Website and/or this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon the posting of the revised Privacy Policy on this Website. Your continued use of this Website constitutes your consent to any changes made. We will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.

Opt-Out of Target Advertising

If you do not wish to receive targeted advertising, you have the option to opt out. You can opt out by visiting the “Manage Subscriptions” tab at the bottom of any emailed advertisement. Any request to opt out will be processed within ten (10) business days. Please note that even if you remove your information (i.e., opt out), you will still see our advertisements while browsing this Website or the Internet.

Contact Us

If you have any questions or concerns regarding this Privacy Policy please contact us at:

To reach us by email:

To reach us by phone:

Monday – Friday 5am to 7pm PST
Saturday – Sunday 6am to 4:30pm PST